Tokyo Shopping Guide

Tokyo Shopping Guide

I have visited Japan three times now and each time I’ve researched an exhaustive itinerary of cute, crafty and creative places to visit. You’ll find individual posts on my favourite shops and sights, plus a guide to the main areas of Tokyo. After my most recent trip, I’ve added a few places in Osaka and Kyoto too.

You’ll also find links to other shopping guides and trip reports, plus resources, articles and maps. I hope you find it useful in planning your own trip! Make sure you check the Japan section of my blog too, for regular posts and links about Japan.

japan zines

If you enjoy these posts, please consider buying my printed Tokyo Shopping Guide, also available as a printable PDF or ebook. I also sell a variety of zines about Japan by myself and others. Find them all in my shop. All sales help fund my next trip to Japan!

My Tokyo Shopping Guide

You can view the whole set of posts in backwards order (i.e. most recent post back to the first post) via the Tokyo Shopping Guide category or you can jump directly to the posts you’re most interested in, using the links below.

Fabric, crafts and sewing supplies
– Itoya
Lucky Star
– Nakamise Dori
– Tokyu Hands

Kawaii stationery and toys
Aranzi Aronzo
Character Street & Rilakkuma Store
– Daiso
Hello Kitty’s Kawaii Paradise
– Itoya
Pokemon Center
Sanrio Gift Gate
Sunshine City
– Super Potato
– Tama Depa

Homeware and bento
Sunshine City
Tokyu Hands

Souvenirs and gifts
Character Street & Rilakkuma Store
– Daiso
– Kiddyland
– Itoya
– Loft
Pokemon Center
Mighty Soxer
– Tokyu Hands

Area Guides
Fabric Town, Nippori
Other Areas – Odaiba, Daikanyama, Ueno, Meguro, Ginza, Kichijoji

Japan Extras
Design Festa
Ghibli Museum
Why you should visit Osaka
Mori Art Museum
Souvenir stampers
– Rakuten – shop direct from Japan
Visit Japan with Hello Kitty app
– Dr Moku apps – learn to read Japanese

Photos and info

My photos from three Japan trips
My Japan shelf on GoodReads (for reading recommendations!)
TripAdvisor Tokyo forum (info on everything)
– Tokyo Shopping Guide Flickr Group

Online Shopping Guides

Cloth and Fodder (fabric)
Design Dreams Japan (independent shops)
Design*Sponge (design)
Floating World (fabric)
Japan Craft Journal (collaborative crafty Japan blog)
The Lark (fabric, crafts, books, bento)
NY Star Cards (crafts/washi)
Pictures, Thoughts and Comments (Fabric Town, Nippori)
Retro Mummy (fabric/crafts)
Sashiko Started It (Fabric Town)
Travelknitter (yarn/crafts)
Upon A Fold (paper/stationery)

Japan Zines & Guides

Asking For Trouble Tokyo Shopping Guide (Shopping guide + travel tips, print, PDF & ebook)
Hello Sandwich Tokyo Guide (Shopping, eating and travel tips, print)
I am a Camera #16 (Rabbit Island, trip report and travel tips, print)
Moshi Moshi Tokyo with Kyary Pamyu Pamyu (kawaii/fashion shopping & cafes, print)
My Loverly Japan (Tokyo photojournal and travel guide, print)
My Tokyo – a Fashion and Design Shopping Guide (iPad app)
Tokyo Craft Guide (crafty shops and cute cafes, PDF)
– Japan Zine Reviews (trip reports, shopping guides and more)
– More Japan zines & guides

Japan Trip Reports

10 Days in Japan (2 trip reports with lots of day trips and tips on travelling with kids)
– Blobbes’ Tokyo Traipse-Around (excellent day by day trip report)
Die Kirschblütenfee (Lots of updates from a long stay based in Yokohama)
– Hello Kitty Junkie (Tokyo through the eyes of a Hello Kitty superfan)
Ismoyo (day by day trip report with lots of cute photos)
Jenna in Japan (posts about trips to Tokyo, Kyoto, Osaka, Hiroshima, Mt Fuji and more)
Katie Did Japan (day by day trip report of Tokyo/Kyoto/Nara)
– Kimono Reincarnate ( photo-heavy report with lots of flea market visits)
– Leeanne’s Travel Blog (great foodie trip report from Tokyo)
My Loverly Japan (Tokyo trip report including the March earthquake)
Thimble (day by day trip report with lots of photos)

Japan Blogs

My favourite blogs that post a lot about Japan

–  Adventures After Hours (Men’s fashion and Tokyo trip reports)
–  Hello Sandwich (Photos and crafty tutorials from Ebony in Tokyo)
– (shopping tips, cute tutorials and more)
– Jollygoo (photos and shopping/cafe tips from Hiki in Tokyo)
Just Hungry & Just Bento (excellent Japanese cooking and bento blogs by Maki)
Kyoto Journal (articles on traditional Japan and culture)
– Moments Like Diamonds (Japan fashion, shopping and Disney park posts)
Muza-chan’s Gate to Japan (daily Japan photos and guides)
My Life As A Magazine (Japan trip report, shopping, zines and crafts)
Polkaros (daily life, art and product design by Ros in Tokyo)
RocketNews24 (constantly updated with weird, wacky and cute news from Japan)
Surviving in Japan (tips and tricks for daily living in Japan)
Tokyo Cheapo (cheap and free things to do in Tokyo)
– Tokyo Craft Guide (posts on crafty shops and events by 2 fabric lovers)

Links and articles

– 36 Hours in Osaka (NY Times)
– 50 Things to do in Harajuku (Time Out Tokyo)
A Guide to Japan’s Awesome 100 Yen Shops (RocketNews24)
– Ginza architecutre walk (by PingMag)
– The Guardian Japan section (lots of great articles on restaurants, hotels, sightseeing etc.)
– NeverEver round-up of books about Japan
Omotesando architecture walk, Harajuku (by PingMag)
– Postcards from Kyoto (series of posts about Kyoto from Maki at Just Hungry)
– Travelling to Japan (nice overview guide from JapanCentre in London)


Akihabara Anime/Otaku Shopping Map (image)
Fabric Town/Nippori Map (PDF)
– Katie’s Google Map of Tokyo (brilliant resource, especially for vegetarians)
Shibuya Shopping Map (web)
Tokyo Interactive Maps (web)

iPhone Apps

Free WiFi Tokyo (iPhone) – the maps are great in themselves, works offline.
– Visit Japan with Hello Kitty (iPhone/iPad) – cute sightseeing app with Hello Kitty
Dr Moku (iPhone/iPad/Android) – Clever apps that help you learn Hiragana and Katakana

Online shops

For all the best online shops for kawaii and Japanese crafts, check out my other website Super Cute Kawaii and our Super Cute Shopping Guide.

Frequently Asked Questions

Check out my FAQ page for my answers to reader questions about shopping and travelling in Japan. You can also submit your own question.

Got some feedback or a good link?
I love to read your trip reports, look at your photos and hear your tips or suggestions for shops to visit. Please email me – hello AT

2 comments on “Tokyo Shopping Guide
  1. Marisa says:

    Dear Marceline
    I just wanted to thank you for posting this. My firend and I had explored Avril and Linnet in Kyoto on our trip to Japan last week but were at a loss as to where to go on our last day in Tokyo. I found your blog late at night and the next day we hit Okadaya in Shinjuku. I finally found all the Clover knitting goodies of my dreams which are so hard to get in Oz and, as I am 6 months pregnant, they decided I qualified for the ‘Mother’s Discount’ which was 20% off everything on the knitting floor! Thanks so much again and I will definitely be visiting your site again to find out some more great places to hit overseas.


  2. Dear Marceline, thanks foir sharing your adventures of japan for us crafty types, my sister and i just finished a 10 day tour including most of the fabric and craft stores in kyoto and tokyo on your list, you really had an impact on the enjoyment of our travels. Thanks so much, I will be buying your book as a thanks and momento. luv much sydel & michelle.

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I'm Marceline Smith, the designer and owner of Asking For Trouble. I make illustrated stationery, accessories and gifts using my cute characters inspired by Japanese kawaii.

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All text, photos and illustrations are © Marceline Smith 2007-2015 unless credited otherwise. Sharing my content is encouraged and you may repost my images with credit and link. However, do not reproduce full posts without my permission or use my images or writing for commercial purposes. Thank you!


All opinions are my own and I am not compensated or sponsored for writing about any products or services featured unless stated in the post. Links to shops and websites may be affiliate links - I receive a small commission from your orders at no cost to you, which helps me fund this site. I do not accept advertising.